Privacy Policy

True Mix Masters LLC ("True Mix Masters," "we," "us," or "our") operates the website https://www.truemixmasters.com and related services. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, use our services, or interact with us through any channel.

By using our website or services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our website or services.

1. Information We Collect

Information You Provide Directly

We collect information you voluntarily provide when you interact with us, including:

• Contact Information: First name, last name, email address, phone number, and company or organization name.
• Event Details: Event type, date, location, guest count, duration, service preferences, bar service type, alcohol provider preference, special requests, and budget range.
• Payment Information: Payment details necessary to process deposits, invoices, and purchases. Payment processing is handled by authorized third-party processors; we do not store your full credit card number on our servers.
• Account Information: Information provided when creating an account or accessing our client portal.
• Communications: Messages, inquiries, and feedback you send us through our contact forms, AI chat assistant, email, SMS, phone, or social media.
• Product Purchases: Order details when purchasing products such as Drink Cards, the Bartender's Handbook, or class enrollments.

Information Collected Automatically

When you visit our website, we may automatically collect:

• Usage Data: Pages visited, time spent on pages, click patterns, referring URLs, and browsing behavior.
• Device Information: IP address, browser type and version, operating system, device type, and screen resolution.
• Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to improve your experience, analyze site traffic, and support marketing efforts. See Section 6 for more details.

Information from Third Parties

We may receive information about you from third-party platforms and services we use, including our CRM system, payment processors, social media platforms, and advertising partners.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide customer support.
• To generate personalized service quotes and process bookings.
• To process payments, deposits, and invoices.
• To send transactional communications such as booking confirmations, contracts, event prep guides, receipts, and balance reminders.
• To send marketing communications such as newsletters, promotions, and service updates (you may opt out at any time).
• To operate and improve our website, quote tools, AI chat assistant, and client portal.
• To manage our customer relationships through our CRM platform.
• To analyze website traffic and user behavior to improve our services.
• To comply with legal obligations and protect our rights.

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: We share information with third-party service providers that help us operate our business, including our CRM platform (Go High Level), authorized payment processors, email and SMS communication tools, website hosting providers, and analytics services. These providers are authorized to use your information only as necessary to provide services to us.
• Event Operations: For booked events, limited information (event details, location, timing) may be shared with assigned bartenders and event staff to fulfill your service.
• Legal Requirements: We may disclose your information if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of True Mix Masters, our clients, or others.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. SMS and Text Messaging

If you provide your phone number and consent to receive text messages from us, we may send you SMS communications related to booking confirmations, appointment reminders, event updates, promotional offers, and follow-ups. Message and data rates may apply. Message frequency varies. You may opt out of text messages at any time by replying STOP to any message. For help, reply HELP or contact us at info@truemixmasters.com.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, maintain our business records, comply with legal obligations, resolve disputes, and enforce our agreements. If you request deletion of your data, we will process your request in accordance with applicable law, subject to any legal retention requirements.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, remember your preferences, analyze site performance, and support marketing campaigns. You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our website.

We may use third-party analytics and advertising tools (such as Google Analytics and Meta Pixel) that place their own cookies on your device. These tools help us understand how visitors use our site and measure the effectiveness of our advertising.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to legal exceptions.
• Opt-Out of Marketing: Unsubscribe from marketing emails by clicking the "unsubscribe" link in any marketing email, or opt out of SMS by replying STOP.
• Cookies: Manage cookie preferences through your browser settings.

To exercise any of these rights, contact us at info@truemixmasters.com or call (336) 254-9093.

8. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Third-Party Links

Our website may contain links to third-party websites, services, or platforms. We are not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will take steps to delete that information promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of our website or services after any changes constitutes your acceptance of the updated Privacy Policy.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us: